PARS enables the boxers, the coaches, the business owners and researchers to maximize the benefits of exercise as therapy in their fight against Parkinson's.  The app does so many things for our members:

• Manages the assessment process including scheduling, reminders, scripted assessments, an aerobic and neurobic interactive exercise planner, easy-to-understand scoring, a comprehensive Boxer Assessment Report, the BAR that can be emailed to the boxer.
   
• Provides a professional Boxer Assessment Report with trends for each element elevating the value and professionalism of your assessments.  Assessments are now a valuable service and income stream.  Your Boxers can't get anything similar from anyone else, not even their neurologist.  
   
• A normalized easy-to-understand-and-explain 100-point scoring system.  Coaches, boxers and their families can review the assessment reports together and everyone is on the same page.  Coach/Boxer consultations are more productive and informative.
   
• Your Boxers will be part of a long-term, large-scale national research project. (They can opt out)  The PARS App stores its data in the cloud in a centralized database for anytime, anywhere access.

The only place your Boxers can get a professional, comprehensive assessment every 3 or 6 months using 100-point easy-to-understand scoring is from a BwP member. 

The only place they can find an interactive aerobic and neurobic exercise planner is from a BwP member.  Not from their yoga or Tai Chi instructor.  Not from their cycling for Parkinson's instructor.  Not from BIG.  Not from their neurologist.  Not from their physical therapist.

The Boxer Assessment Report is a very big deal.  Once your coaches and Boxers see the report and everything it covers, they'll wonder how they got along without it.  It includes all the important information that previously was hidden in manila folders.  It lays things out in a straight forward manner making it easy to read and understand.  It takes the information from the RSB assessment paperwork, adds high value elements, scores everything and provides a trend analysis so your coaches and the Boxer can see where they are stronger or where they are losing ground.  Your Boxer's information is in the cloud, available anytime from anywhere!  Take a few minutes to study the report and you'll agree... it is a big deal.

You love your Boxers and would do this for free...  If life didn't require you to pay rent.  This is a business.  BwP wants to help you increase your revenue.

The first revenue enhancer is the Boxer Assessment Report making assessments a profit center for your business.  The report brings credibility to your assessments and is a deliverable for your Boxers.  It is a service they can not get anywhere else.  It shows them how they are doing in ways even their neurologist can't.  And they will pay for it.

• Examine what you currently charge for assessments and compare that to the BwP enhanced assessment with a comprehensive report.  If you charged $50 before, charge $75 now. Your price should include your coach's time and a fair margin for you plus a small lift to cover Boxers who can't afford the assessment fees.  Your Boxers will agree it is worth it. 
    
• If a Boxer can't afford to pay for assessments, have a courtesy or scholarship plan.  In your assessment price, include a 15% lift to cover 1 in 8 Boxers who cant afford the assessment fees. Everyone gets their assessments.
    
• If you didn't charge for assessments before, start now.  You are leaving money on the table for a valuable service that your Boxers will be glad to pay for.
    
• If you were doing annual assessments go to a 6-month schedule to double your income.
    
• Offer Boxers a 3-month assessment program.  As a Parkie myself, I will gladly pay for 3-month assessments.  I don't want to wait 6 months to find out I'm losing ground in some area.  If 25% of your Boxers choose 3-month assessments, that's a 35% increase in income.   

Many gyms are for-profit and would like to keep Boxer fees low by taking advantage of grants and donations.  By becoming a BwP Chapter, you can take advantage of 501c3 fundraising and grants.  This is a great opportunity to include a silent auction with your March open house.  You can also apply for grants from regional Parkinson's foundations and even local Rotary and Kiwanis clubs.

BwP is planning additional income opportunities in the future.

Soon, BwP will offer a BwP Chapter program where you can take advantage of BwP's IRS 501c3 eligibility through a BwP umbrella program making donations tax deductible.  You will be able to operate your gym as a for-profit business and as a BwP Chapter have nonprofit advantages for fundraising and grants.  You may realize significant tax advantages by not having to take donations into your primary business.

Watch for more details soon.  

New Boxers are important to your growth.  Finding new Boxers is a challenge... referrals are the best way to find new Boxers.  Rock Steady is a great organization but they lack programs that help you market your business. Your BwP membership is a significant piece of your marketing plan.

Look carefully at the BwP marketing calendar.  Each month's focus is on a place in your community where you will find Parkinson's people.  The more people in your community know who you are, what you do, and how it all works, the more referrals you will receive.  Your presence in the community makes it easier for people to remember you and find you.

Sweaty Bucks Community Giving will build good will and people will remember you.  You never know where your next referral will come from.

Members will have first assess* to new BwP study reports.  As BWP gets more members and more Boxers in the study, we will discover new ways to look at the data such as:

• Individual Boxer trends
• Aggregated Boxer results nationally or by location
• Best practices for best results
• How your Boxer results compare to the national averages

Data that will help you mange your business, your coaches, and take care of your Boxers.

*  This may not include research and analysis by research partners who control their own research. 

The professional Boxer Assessment Report as a service to your Boxers and participation in the national Boxers with Parkinson's Project research elevate your program from an exercise and fitness workout to a whole new level of credibility and respect as exercise therapy for Parkinson's.  You will be a true Parkinson's specialist with proprietary assessment and consultation tools. 

Starting once we have 20 members, BwP will provide an annual marketing calendar to promote your programs, increase your referrals and find new PD Boxers.  Each month, BwP will provide marketing tips and an editable flyer for different market groups.  

Here is our preliminary marketing calendar.  There will be a Marketing Committee who will manage and adapt this preliminary calendar.

• January:  Parkinson’s Support Groups month
• February:  Partners in Parkinson's month:  American Parkinson's Disease Association, Parkinson's Foundation, Brian Grant Foundation, Michael J Fox Foundation
• March:  Open House and Silent Auction month:  Cycling for PD; Music for PD; BIG; Silver Slippers, YMCA, Rotary, Kiwanis, etc.
• April:  Boxers with Parkinson’s for Boxers with Parkinson’s (Sweaty Bucks)
• May:  Physical Therapy month:  Physical Therapists & University Physical Therapy programs
• June:  Neurologist & Movement Specialist month
• July:  Senior Residence / Assisted Living Homes month
• August:  Rotary / Kiwanis month
• September:  VA month
• October:  Senior Center month (Sweaty Bucks)

November and December are left open so you and your Boxers can focus on Thanksgiving, Hannukah and Christmas.  Even Festivus.  It is difficult to get people's attention during the holidays when everyone is so busy.

A traditional advantage associations bring their members is volume purchasing power.  As our membership grows, we will negotiate deals with companies you do business with or even deals for your Boxers.  

Tech Soup:

Benevity:

Deals for your Boxers might include home exercise equipment such as the 60Up balance trainer, stationary bikes, walkers, and more.

As an association member you will have opportunities to join the Board, the Advisory Council, the RSB Council and other councils and committees.  You can suggest app enhancements and features.  You will have votes on our direction and activities.  Your input will be valuable and respected.  Add your voice to the BwP choir! 

Sweaty Bucks are magic bucks.

• Boxers have a tight bond with other Boxers and their coaches.  Sweaty Bucks strengthen that bond even tighter.  Together they are making a difference in their community.  There is a kind of Boxer power they have together.
    
• Boxers nominate charities or causes.  They hold the money.  They deliver the money.  They receive the recognition.  They feel good about Sweaty Bucks.
    
• Sweaty Bucks tie your program to the community.  Your Boxers bring you good will while building a community reputation of giving.

For RSB SKC, starting with 7 Boxers, we grew to 120+ Boxers in 5 locations in 2.5 years.  During that time, our Sweaty Bucks grew from $11 the first week to over $38,000!  Our generous Boxers really do make a difference in our community.